The Davis Moon Project (Wimberley, TX)

Challenge:
The Davis Moon Project’s mission is to be a resource for free children’s libraries in Ethiopia. As a non-profit, the organization needed visibility! Keeping patrons informed of upcoming fundraising events and providing a web presence for donations and information was crucial.  The organization’s image was lacking the credibility required for donors to feel confident providing financial support.  The group was also in need of tools to mass market their focus and to streamline the donation process.

Solution:
Working closely with the organizations leaders, FireTide developed a plan to update the image and place the organization in contact with its desired audience.  A logo was developed that reflected the group’s mission and provided the needed continuity in all media and promotional formats.   A website was created to highlight the group’s purpose, provide information on events, and facilitate the collection of online donations through PayPal.

Results:
The new Davis Moon Project logo has been extremely impactful!  The combination of a tailor-made website and image makeover has provided a substantial boost in attendance at events and increased sales of promotional products which has directly impacted fundraising.  After the launch of the new logo and website, the organization was able to capture the attention of famous entertainment columnist Perez Hilton.  The columnist mentioned The Davis Moon Project on his website which initiated a donation frenzy that took full advantage of the new online donation feature and streamlined the process for both patrons and staff.

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