Linders French Cleaners (Bernardsville, NJ)

Challenge
For Jason Lafer, owner of Linder’s French Cleaners, finding a marketing company that understood his industry and could develop dynamic marketing that produced cost affective results, had been difficult.  He needed a different approach, but as a busy owner/operator he had little time to spend on idea development, production and printing. The challenge was finding a creative team with a firm understanding of his industry and the chops to push the advertising envelope.  He needed a company that could function as his virtual marketing/printing department.  Jason had a desire to work with a design team through the creative process, not just have random marketing ideas pitched his way. He needed advertising that was cost effective, flexible, consistent with his business’s already established identity, and impactful to his clients.

Solution
Working closely with Jason to establish the big picture for his marketing year, FireTide gave him the marketing tools to exploit recognized gaps.  Focusing on these previously non addressed peripheral services, with a three prong approach, was the solution to meeting the cost and flexibility requirements.   By designing flexible pieces for multiple media formats, production and printing costs were significantly reduced.  Drawing from Jason’s outgoing personality; creative pieces developed a unique Linder’s style that has drawn positive attention from customers and the local media.

Results
Jason has seen significant results from the services he has selected to promote. In an already down market, services and products promoted with FireTide’s approach showed an average increase of 7%.  Clients mentioned the promotions, commenting that they had not realized Linder’s cleaned the items highlighted in each campaign.   Linder’s ads have also generated free publicity and feature articles in the local newspaper.  When asked about his FireTide experience, Jason commented, “The process of creating goes very well. When I bring them an idea for a promotion, they ask the right questions.  They help me fine tune my thoughts, expectations and understanding of how to utilize marketing to the fullest extent.  It is so refreshing to find a team that “gets it!”  With FireTide the Ego is checked at the door and in its place I get innovative minds with good business sense.”

Additional Quotes:
Jason Lafer, Owner/Operator of Linder’s French Cleaners
“FireTide puts us in the situation where we can seriously market our business with proven effects.  As a busy businessman, I could not get the ideas from my head, onto the front window.  With FireTide, thoughts and ideas become a reality and that reality generates great results with our customers.  FireTide is the bridge between my marketing thoughts , plans , ideas…and the customers!  By developing a marketing calendar and the marketing tools to go with that calendar, FireTide saves me time, stress, and money.  My marketing plan is now well rounded, broad reaching, incredibly creative, tailored to fit my industry and yet flexible enough to respond to change.  I do recommend FireTide to others.  I tell them, “Matt Kool and his team Get It!  They understand the client’s expectations and meet those expectations with a creative and dynamic approach that makes good business sense.  I had a strong client base and I thought I was making them aware of all the products and service I had to offer.  FireTide showed me the way to maximize my current clients and develop new ones.”

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