Faultless by Nature (Kansas City, MO)


Challenge
The Faultless® Laundry Product Group has a sterling reputation and powerhouse product line.  For years, households across the country have kept a can of Faultless Starch in their cupboards.  Professional laundries and DryCleaners have also utilized Faultless® products with tremendous results. The brand is extremely well known and respected. In 2009, the Laundry Products giant started planning the launch of its new, EPA approved product line, Faultless® by Nature™.  The challenge was to set this environmentally conscience product line apart from their current products and yet capitalize on the trust and integrity that those time tested products had historically developed.  Empowering distributors of this new product was also a crucial component. Consistent marketing materials needed to be packaged so that distributors could utilize the power behind the brand and present a professional, cohesive presence in the market.

Solution
A full identify package was the solution for the launch of the new Faultless® By Nature™ line of environmentally friendly products. This package included logo design, website development, print materials, posters, banners, Distributor Media Kit, packaging design and unique marketing materials.  It was vital that the new line had its own identity, yet maintained a connection to its parent company’s image.  By incorporating the parent company’s current logo within a new fresh and modern design, FireTide met that challenge, bringing the new line of products a contemporary feel with trusted sensibility. FireTide’s guidance and support through strategic planning for national trade shows, industry publications and distributor education opportunities and media kit was a key component in the measurable success of this champagne.

Results
“Seeing the results of FireTide’s contribution to this product launch is very obvious.” Kevin Gavlak, National Sales Manager for Faultless® by Nature™ shares. “The launch has been incredible! We were hoping our innovative new products would be the highlight and driving force of this campaign.  But quite honestly, we are hearing from our distributors a phenomenal buzz about the marketing materials we have put in their hands to sell these products.  The Media Kits that FireTide developed have taken this product line to a whole different level!  All our new accounts around the country are utilizing the logo, hang tags, brochures, folders, window decals and video in all forms of media promotion. Because of the professionalism and modern styling of these marketing tools, we have landed a number of prestigious accounts that we had not been previously able to land.”

“Without FireTide’s contribution, I don’t know where this launch would have gone.” Gavlak continues.   “To have a new product line launch with such energy and results, in these economic times, is amazing! Because of FireTide’s work, this marketing campaign raised the bar in our industry.”

Additional Quotes:
Kevin Gavlak, National Sales Manager for Faultless® by Nature™
“I was impressed by the professionalism of FireTide.  They were contemporary enough to take us where we needed to be in the future market.  At the same time, their understanding of business made their marketing recommendations obvious avenues for growth within our comfort level. Our customers are ranting to the sales force about the marketing kits Fire Tide developed!  They are utilizing the marketing materials in all forms of media promotion!  Would I work with FireTide again?  You bet! The new logo FireTide created for us is incredible!  It had the right blend of family friendly sensibility and contemporary, environmental consciences.  Everyone loves it! On the fly, if I need an ad for something, FireTide delivered!  They never missed a deadline. When I needed it, FireTide handled it!”

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