Dateline April 10, 2009, Hutto, Texas — FireTide Creative, a Marketing, Advertising and Definition Firm, announces its new client: Faultless® Starch. FireTide Creative has been chosen to market their Faultless® by Nature™ brand, a “Best in class” product line recently approved by the EPA and the Design for the Environment Partnership (DfE).

“We are so excited to be working with this amazing company that has been in our households for generations!”, said Martin Merida, of FireTide Creative. “Faultless Starch and Bon Ami Companies have been around for as long as I can remember. Their sterling reputation for being the leader in the industry with outstanding customer care is leaps and bounds ahead of the rest. We are extremely happy to have been chosen to launch their new line of products. Not only are they good for the environment, they are better cleaning agents than many of the typical non-green products.”

“Working with a name like Faultless® means you won’t have an opportunity to fail. Their whole company hangs on the tagline of “It’s not right until its faultless”, meaning it must be perfect,” said Matt Kool of FireTide Creative. “We have a lot to live up to, not only in maintaining the legacy that Faultless® has built, but also safeguarding the future direction of innovation they strive for. We think that this launch will be strong for their sales and has a classy, yet clean modern look to the design. It’s a streamlined approach with all the intelligent design you would come to expect from Faultless®.”

“These botanically-based products give the customer the ability to be a leader in the environmentally-conscious industry. Too many are throwing around meaningless buzz words like “green” and “environmentally friendly” without any materials to back their claims. The truth is, it’s easy to be green to some degree, but having a U.S. EPA Design for the Environment approved product means you’re best in class in your division of the program. Faultless® by Nature™ has that backing and boasts a clean that most in the industry would think is impossible without using harsh chemicals that are not good for our environment. Our customers have the unique opportunity to come in on the front end of a good thing, to gain loyalty and a competitive edge with their clientele.” Said Kevin Gavlak of Faultless® by Nature™. “Our Faultless® by Nature™ products are the cutting edge of clean: Rhythm™ – Concentrated Laundry Detergent; Unison™ – Detergent Builder; Shine™ – Oxygen Brightener; and Balance™ – Citrus Neutralizer. These products each provide excellent results alone, but together they can’t be beat! For more information, visit our website: http://www.faultlessbynature.com and really clean “green” with the best clean!”

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About Faultless® by Nature™
Faultless® by Nature™ is a better laundry product system that is botanically-based for optimal performance and the safest environmental and health characteristics.  For more information, visit: www.faultlessbynature.com

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About U.S. EPA Design for the Environment (DfE)
The Design for the Environment (DfE) Program works in partnership with a broad range of stakeholders to reduce risk to people and the environment by preventing pollution.  For more information, visit: www.epa.gov/dfe

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About FireTide Creative
FireTide Creative is a Marketing, Advertising and Definition Firm developing creative and unique design for print, web, video and radio solutions. FireTide provides proven marketing expertise in brand managemnt.  For more information, visit: www.firetidecreative.com