FOR IMMEDIATE RELEASE: February 2010

Inspirational Troubadour Takes Audience Participation to a Higher Level on Newly Launched Website

Singer/ Songwriter/ Worship Leader Josh Lopez, announces the launch of his new website and invites his audience to provide creative inspiration and material for his upcoming project titled, Broken, Restored.

Austin, Texas, February 18, 2010- Featured on the ABC Network and The Joel Osteen Show at Lakewood Church, Inspirational Troubadour Josh Lopez is generating waves across musical genres and cultures.  The launch of his interactive website (www.joshlopez.com) is designed to tap into the real life experiences of his listeners. Visitors are invited to share their personal stories as creative fuel for the artist’s upcoming project titled Broken, Restored; a tribute to life’s journey. Lopez will be select from the submitted stories to inspiration for the artwork, tracks for the album and a DVD highlighting the real life stories.

FireTide Creative, Hutto, Texas (www.firetidecreative.com), helped Lopez make his dreams a reality.  “FireTide handled the whole package.” Lopez explains. “From designing and building the website, to crafting my MySpace page so it correlates with the launch of the site and developing the graphic materials for my iPhone app.  FireTide has been awesome to work with!”  Whether listening to the artist’s work through the MP3 links, watching embedded music videos or purchasing Lopez’s other CDs, titled More Than a Song and Free To Live from the eCommerce Store; FireTide created a site that has it all!

True to his vision, the most unique function on the new site invites visitors to interact with the artist via an On Site Upload. Loyal to his mission, Lopez hopes visitors will share their real life stories of being Broken and Restored and provide the inspiration for songs he will write for the new album as well as the DVD and artwork… “Having such an intimate exchange of experience is very exciting.” Lopez shares.  “There are so many people who have walked dark and lonely roads in their lives. With help from above, personal tenacity, family, friends, and sometimes total strangers…they came out on the other side…stronger, more in touch spiritually and shining examples of what can happen if you believe! Those stories are what this project is about; providing inspiration to those who are facing their own dark roads.  There is hope! Listen, you can hear it!”

Broken, Restored has a tentative release date of  Winter 2010.

Contact Information:

Josh Lopez
210-496-5096
www.joshlopez.com
jodapez@yahoo.com
Twitter: @joshdlopez

In 2008’s most exciting spring for country music group, Sons of Maxwell, the group headed out to Nebraska for a one week tour aboard United Airlines from Halifax to Omaha.  Little did they know their lack-luster encounter with the airline would create a buzz on the internet like the world had never seen.  As the band was sitting on the tarmac, they awaited the baggage being loaded onto the plane.  Looking out the window of the plane, they watched United’s baggage handlers throwing luggage, and the band’s gear, haphazardly into the plane. The band realized they might have to deal with some broken instruments when they got to Omaha.  Dave Carroll, the front man for the band, witnessed his $3,500 Taylor Guitar being thrown carelessly onto the plane.  And, to no surprise, he was right about his guitar being severely damaged upon arriving at the baggage claim.

The funny thing is that United didn’t deny the experience, they just denied responsibility, and for nine months Dave tried to get them to compensate him for the damages to his instrument with no avail.  So, in a last ditch effort to get the airline to do the right thing he promised the last person he spoke with at United, a Ms. Irlweg, that he would write and produce three songs about the terrible experience he had with United Airlines and post them on You Tube for all the world to see.  So far, only one of the three songs has been produced with a video, created by Curve Productions.  The second song is produced, but awaiting video production, and the third is making it’s way.  So, for a minimal cost of $3,500 United Airlines could have spared themselves a world-wide black eye and done right by the situation, but instead gave an up and coming country music group all the exposure they needed to leverage their careers to new heights.  Whatever the final outcome is with United, I can assure you that social media works.  Dave Carroll maybe didn’t get what he wanted from United, but I would imagine he can bury himself in Taylor Guitars now that he has one of the most recognizable country bands on the planet!  His song, “United Breaks Guitars” is a download frenzy on iTunes.  To see how FireTide Creative can help your company utilize social media/viral marketing, click here

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About Dave Carroll
With a clear, warm and intimate approach to music that has been delighting audiences for over a decade, Dave Carroll is pleased to release his highly anticipated debut solo recording, Perfect Blue. This collection of twelve refreshingly unique and insightful songs, is injected with a “coming home” sense of familiarity that subtly transcends musical barriers,bridging the genres of pop, rock, country and folk.  http://www.davecarrollmusic.com/ Feature story: http://www.davecarrollmusic.com/story/united-breaks-guitars

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About Curve Productions
Curve Productions Inc. is a multi-service “ideas shop” providing support, expertise, and creative services for your film, video, musical and photographic needs. When your project needs innovative and powerful media content, our knowledgeable partners will help you meet (or even exceed) your goals.  http://www.curveproductionsinc.com/ Curve Productions created the “United Breaks Guitars” video.

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About FireTide Creative
FireTide Creative is a Marketing, Advertising, and Definition Firm developing creative and unique design for print, web, video and radio solutions. FireTide provides proven marketing expertise in brand management.  For more information, visit: www.firetidecreative.com